About

I’m a Toronto-based content producer and brand builder. I lead with brand strategy, then build platform-native content that carries it, owning the process end-to-end, from creative direction and content ecosystems to the shoot, the edit, and the post.

I bring that approach to client work and to my own brand concepts, from menswear and wellness to restaurant identities, taking each one from insight to integrated campaign. I shoot, edit, and design it all in-house, so the brand storytelling stays consistent from concept to feed, and every piece earns its cultural relevance.