Jerome Kitenge

Spec work

Creative

Client
Spec work
Category
Brand, motion, illustration
Deliverables
Identity systems, loops, visual series
Role
Creative direction, design, motion

The brief

These pieces began quietly, as single ideas worth following. With no client or brief to shape them, each one was given room to grow until it felt ready to open tomorrow.

Below are the three studies: the identities, objects and motion that carry each idea from a name to something you can hold.

Shizuku

6 pieces

Named for a single drop of water, a tea house for people learning that the slowest part of the day is the one worth keeping.

SHIZUKU Tea Collective logo with the droplet character Misty tea terraces with the line Slower days. Better tea. The collection: sencha, genmaicha and hojicha SHIZUKU tea bowl SHIZUKU seasonal release No. 01 wrapped in printed paper SHIZUKU gift box with wax seal, three wrapped teas inside

Vesper Air

4 pieces

An airline built on one line from Seneca: the day is too short to spend in transit, so leave tonight.

VESPER AIR wordmark embroidered on dark fabric Brushed metal VESPER AIR priority traveller luggage tag VESPER AIR boarding pass, Toronto to LisbonMAY

Big Lou’s Butcher Shop

3 pieces

A vintage butcher shop identity: mascot, wordmark, shirts, apron, wrapping paper, meat label and shop sign.

Big Lou’s Butcher Shop identity: logo, t-shirts, apron, wrapping paper, label and shop sign Big Lou mascot, animated gesture loop Big Lou Knows Meat emblem with illustrated cuts